Safe in-store testing solutions for the post-Covid era
Brands asked makers to expand or adjust their catalogues. They quickly did, and for limited expenses. They created alternatives to the basic lipstick, structure, and also fragrance examination options involving the successive use of retail-size items. "This is no more feasible, so we have actually dealt with sanitary, individual proposals that pleased our customers' requirements," verifies Isabelle Louis, Advertising And Marketing Supervisor of Gallery Elegance.
Make-up on the front lineDistributors have thought of various gestures to check lipsticks. For example, Livcer drew motivation from the typical retail-size product application, yet boosted it with an advancement: Livstick.
The example consists of a wood stick glided into a single-use blister pack whose ends are covered with ...